Ads for “Sex Nasal Spray” Banned
in the U.K.
By
Jim Edwards
January
9, 2009. British authorities have ordered a company
advertising a nasal spray that
promises longer-lasting sex to take down 196 billboards.
The ads
break U.K. law, according
to the Guardian, because a medical
prescription is required to obtain the spray. Drugs are
banned from being advertised in Britain.
The
campaign was also the subject of complaints from the public
because the ads consisted of
a massive headline that said, “WANT LONGER LASTING SEX?”
The
Advertising
Standards Authority received 458 complaints about
them from the public.
The
company advertising the unnamed spray, the
Advanced Medical Institute, had initially
resisted calls to remove the boards. The company said:
Due
to the unprecedented level of complaints and negative media
coverage around our
billboards in the UK, and because our focus is on helping men with
premature ejaculation and
erectile disfunction, and not on public rows with the ASA,
we have instructed that the billboards
be removed as soon as possible.
We
do believe that our position is legally defensible but we take
a common sense approach to
these issues and would rather focus on providing the help that
can change the lives of the
hundreds of thousands of men suffering from these
issues, rather than on responding to
continued debate through the media.
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